Digital printing has a very rich application in flexible packaging, which can solve many problems that cannot be solved by traditional printing, including:
1.Short run & urgent order
The exhibition is approaching, need to get customized printed bags ready in 3 days, what would you do? Digital printing can solve this problem well. It does not need to make cylinders (normally it takes 4-5 days), can be printed directly as the artworks you sent. The process of printing, laminating, and bag converting can be completed in 3 days, helping you quickly respond to market changes.
2.Serialization of multiple SKUs
The new product is about to go on the market, if you plan to design a package of 50 or 200 SKUs in a series, is there a more appropriate way to quickly develop it? Digital printing is particularly suitable for this application scenario. We can arrange to print and make bags mixed together for the same series of packaging, and complete them at one time, which greatly saves costs. In traditional gravure printing, each style needs to be printed separately, which is time-consuming and labor-intensive.
3.Quickly match PT color
Traditional gravure printing is limited by craftsmanship, and the use of colors is very limited. HP indigo 20000 has an amazing automatic color matching capability that can cover nearly 97% of the Pantone color gamut. The designer's imagination has been greatly released.
4.MOSAIC variable image printing
Half of consumers believe that attractive packaging will prompt them to buy new products and are even willing to pay higher prices for new packaging. "Nowadays, the needs of millennials and online consumers have changed a lot. They want to see products that have a certain connection with them, and hope that the products they buy can reflect their personal values, so product packaging needs to be personalized." Through HP MOSAIC technology, each package has a different personalized package, highlighting the brand value.
