How does digital printing help to quickly develop new products on the market?

Case: Customer A has always used a blank pouch + printed label packaging solution to package their dried fruit products, including 26 varieties of wolfberry, passion fruit, dried pineapple, walnut, pistachio, pine nut, etc., which are cheap and fast. With the growth of business, the company now wants to develop its own brand, so it has developed 26 packaging designs of the same series, all of the same size, the same material, and different printing content. It needs to be produced in small batches first, and the manufacturer’s exhibition test sales,to see which varieties are better to sell, and then mass-produce them.

 

 

This kind of demand scenario is very common, and the cost will be very high if the traditional gravure printing method is used.

1. 26 single products need to be plate-made and printed separately. If each design is in 7 colors, 182 pieces are needed. Even if the copper plates that may be shared are reduced, each design shares three, and 107 plates are required, which is very costly;

2. The minimum order quantity is high. The traditional gravure printing requires at least 20,000 pieces per style, and 26 styles is 520,000 pieces. Under the premise that the sales trend has not been determined, this will cause excessive inventory backlog;

3. The delivery period is long, and it takes at least 20 days to complete all of it. It cannot respond quickly to changes in market demand, and if the content needs to be adjusted, it needs to be revised, resulting in increased costs;

 

 After understanding the customer's situation, we provide a digital printing solution that can solve the series of problems of this new product launch:

1. First of all, the minimum order quantity is ultra-low, and each style can be printed with 200 bags, which greatly reduces inventory costs and risks;
2. Secondly, the production cycle is short, the response speed is fast, the picture is printed immediately, no copper plate is required, 26 models can be printed together, and the delivery can be carried out within 5 days;
3. Moreover, the printing color is accurate, no need to register, 99% of the AI color effect is restored, and the printing is exquisite;

The overall cost is much lower than that of gravure. After a short trial sale, the customer decided to choose 10 of them for mass gravure production to reduce individual costs.